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6 Common Reasons Why Marketing Automation Fails

6 Common Reasons Why Marketing Automation Fails

Why does marketing automation fail? Marketing automation software is powerful. When properly used, it can automate huge swaths of your marketing, sales, and customer service. With the proper integrations, you can add elements of automation to nearly any aspect of your...

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How to Create an Editorial Calendar for Your Blog

How to Create an Editorial Calendar for Your Blog

In 2012 my favorite television show was Parks and Rec. For the first four seasons, the show was appointment television. Every Thursday, it would come on, and I would be on the couch, ready. Then season five came around. In the first half of the 22 episode season,...

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